Web analytics is a powerful, integral skill in the digital marketing industry of our generation. Learning how to understand your business’ online data and deploying relevant strategies to increase profit is vital. In this training session, you will learn how to use web analytics tools that enable you to learn how to use your data to reach short and long term business goals.
This course is conducted by Mike Lim, esteemed analytics master from the Web Analytics Consultants Association (WACA). Limited seats available, register yourself or your company down below. Take your first steps to being a web analytics master now!
DAY 1 : GOOGLE ANALYTICS ESSENTIALS
- Introduction to Web Analytics
- How Google Analytics Works
- Google Analytics Data Collection
- How to Navigate Google Analytics Reports
DAY 2 : WEB ANALYTICS ESSENTIALS
- Why Business Analysis
- KPI and Planning / Designing a Blueprint
- Analyzing Trends / Analyzing Traffic or Referrers
- Analyzing Content / Report and Dashboard
Date: 19 & 26 October
Time: 9am - 6pm
Location: Work Central (190 Clemenceau Ave
#06–01, Singapore 239924)