Social Listening Workshop

In order to understand what people are saying about your brand and its industry, Social4you utilizes the marketing strategy of social listening – the process of monitoring digital conversations to pick out the trends that customers are interested in involving your industry, find out consumer peeves about your industry/product/service, sentiments about initiatives set up by your competitors as well as knowing the brand perception of your product/service.

For Social Listening, we report on a list of the top 10 keywords about what people are saying about your brand, competitors and the industry as well as data mentions. This report shows you if the conversations are sustained, the quantity of people talking about your brand as well as the causes you care about.

What will you learn:

- Introduction to Social Listening

- How Social Listening Works

- Social Listening Set-up Process

- Keyword Selection and Segmentation

- Platforms for Data Collection

- Insights from Social Listening Data

- Social Listening Case Studies, Tools and Demo

How to "listen" to your customers using Social Media Listening